HOW TO PLAN A STAND (MAKEGOOD FESTIVAL)

A year ago I joined the School for Creative Startups programme. I had just got the new premises in Battersea and I was ready to work on my business and make it a success. I had visited the S4SC during their showcase at Somerset house and had pitched my business idea to Doug Richard. I was full of energy and I had lots of great ideas for The Old School Club, this course was the right thing to do.

And I must say that I have enjoyed immensely, I have learned how to create the brand, to know my market and to run a business. We have had amazing talks by very talented people, on social media, how to pitch, how to negotiate and less exciting but very important, financials. We have also received plenty of support from the programme managers and our mentors.

This all culminated with Makegood, a festival of culture, creativity and entrepreneurship where 200 very creative people showcased their big dreams. And it has been amazing.

But my real challenge was how to plan my stand. I sell services, not products. I provide something unique, how could I represent this in a stand? It was hard work! and lots of planning was required.

Our stand, showing the three areas of the club: Learn, Make & Share


I knew this festival was not going to bring clients, but there was going to be press, buyers (from retailers) and a few hundred other visitors.

So my stand had to look colourful and inviting.

LEARN: with a small representation of the classes we have at the club, all following a blue theme

XL Crochet class

Embroidery class

The modern upholstery class

Learn to sew class – Make a Cooper bag

Upcycling class with decoupage

MAKE: Our makers’ corner, in green colours

Mireia’s chair.

SHARE: with our space, tools and unique materials.

It has been an amazing experience and a great event to attend. Thanks to everybody that came to visit us and to Gaby, Mieria and Amanda for helping before and during the show!

xx

Inma.

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