upcycling business

Over the past two years, I have had lots of people in my upcycling classes who want to take it one step further and would like to set up an upcycling business or sell their own furniture. During the classes, they ask questions about how to paint but also how to source good pieces of furniture, what style & finish they should be using and where to sell their furniture.

These are exactly the same questions I had when I started painting my own furniture and taking commissions. I wasn’t sure if my pieces were going to be good enough, if my style was going to be unique or if I was going to be able to compete with those more established. I love teaching how to paint furniture, giving advice, proposing colours and trying different finishes, but selling my own furniture as a business is a different story.

That is why I put together this post, to help you overcome some of the challenges we all face and get you ready to buy, upcycle and sell your own furniture.

 Are you passionate about restoring, upcycling & transforming furniture and would like to make an income out of it?.

Have you identified a gap in the market and would like to create your own line of products, maybe for children’s rooms or based on a specific style?

 Are you an interior designer and would like to propose a new way of keeping and transforming your client’s existing furniture to match their new style and save them money?

 Would you like to expand the range of products in your shop with your own upcycled products?.

 Do you run your own event’s company and would like to customise the decor to each event’s style?.

Yes? Good, we have now identified why you want to do it … now let’s see why you are not doing it!

– “I don’t have any creative skills, I don’t even know how to paint furniture. I think I know what I would like to achieve, but I don’t know how to get that special finish”. 

– “I work full time and I have no time left for a hobby”.

– “My flat is tiny and I don’t have any space”.

– “Will this require that I set up and run my own business? I don’t even know where to start!”

– “Who am I going to sell to? Where would I sell? Where do I buy reasonably priced furniture”

These are all very valid questions. So here some answers using my own personal experiences teaching, upcycling, selling my own furniture and also setting up and running my own business. This is a good time to start your own upcycling business. 

My skills are not “good enough” …

When I started teaching my upcycling classes I had been to two short courses and I had painted less than a dozen pieces at home. But I took the plunge and practiced on anything, old shelving units, pub chairs, wooden boards, skip findings until I felt more confident. I obviously ruined a few pieces where I had applied too much primer or no primer at all, I had done too much distressing or I had used sealer instead of wax. But because I had made those mistakes I could teach people how not to make these mistakes.

You just have to practice. Find your style and keep going until you feel confident that your finished work is great or even almost perfect. We are our worst enemies, we tell ourselves that our work is not good enough, we fear that nobody is going to like it or buy from us and that is why we don’t even start.

You can start easy (painting & obtaining a unique finish or reupholstering) and once you have mastered these you can then move onto more complex techniques. Upcycling is a skill that can be learned, but you need to practice.

√ Tips: 

Attend courses, watch online videos and most importantly, practice and make your own mistakes.

Learn from the experts – I say this with a pinch of salt, learn, do not copy.

Max McMurdo, set up reestore with the purpose of designing and manufacturing a range of high-end desirable furniture items created from waste destined for landfill. His design and style are very unique, simple but stunning, from bathtub sofas to scaffold tubes coffee tables.

The Baileys have been upcycling items for a few years now, combining rustic with minimalism, almost bare elements.

British designer Zoe Murphy promotes the idea of ‘Loving what belongs to you’ by printing onto recycled furniture and textiles using imagery inspired by her seaside hometown. She uses textiles to upcycle existing furniture.

Alexena Cayless makes contemporary furniture and giftware inspired by her love of traditional crafts and heritage. Her upcycled products include pieces of furniture decorated with a photography of the old piece as a reminder of its history.

Jay & Co  is a social enterprise that works with the most disengaged & disadvantaged to fire them up and re-engage them back into society by teaching them how to paint furniture.

Thomas Wold  is a skilled craftsman and the American grand master of upcycling.

I don’t have time, I have small children, I have a full-time job.

So do I. And guess what? I am writing this post at night. I didn’t have any childcare help today, so I went to pick up my kids from school after working in the club from 9.00 to 2.30 , played with them, did two loads of washing, made dinner, prepared their bath, read them 4 stories and put them to bed. I didn’t watch any TV, I didn’t check my Facebook or my email. I had my post content and my list of to-do’s already prepared. I only had to finish my dinner and start writing.

Wake up an hour earlier.

I am not saying that you have to work until 1.00 am every day, but you will never get anything done unless you make a plan!

√ Tips: 

Write down a clear vision of your goals, what you will need to do to achieve your goals, break them down into activities and daily tasks. Create your schedule and set aside as much as time as you can. Stick to it.

Read books. I read a lot, most of them about personal and business development. My top recommendation to learn how to plan your day and be productive is “Getting things done” by David Allen. A must read.

I am just not creative, I don’t have style, I don’t know what colours to choose ..

There is a very good statement in this post by Larry Kim: “Creativity is a skill to be learned, practiced, and developed, just like any other. Juggling takes practice, as does surfing, coding, and driving a car. Creativity is no different. The more you make creativity part of your daily life, the more it will grow.” So here you go. If you don’t start being creative, you are never going to be creative.

A quick reminder: Being creative is different to having talent.

Just look at the definition of the adjective Talented: gifted, able, expert, master, masterly, brilliant, ace (informal), artistic, consummate, first-rate, top-notch (informal) -> I quite like this one! 

But none of these is a stopper because for now, you just have to be creative.

I also like these 10 tips to Boost your Creativity from Lifehack. Number 10: Practice Makes Perfect. Practicing your craft every day, even for a little while, keeps your mind creative. If you write, then write something every day. If you want to be a good designer, design something every day, even if it’s just something as easy as redesigning the logo for your favorite cereal.

√ Tips: 

In my Intro to Furniture painting class, I go through 4 styles: Modern, Distressed (i.e. Old), Vintage & Plain. These are my words to represent how I see these styles.  You should define your own style too. Do some research, check your preferred designers and home magazines. Create a mood board with your favourite finds. Choose two colours & one style. Practice. Choose two other colours and another style and practice again.

Pick one and go with it!

There is lots of info out there, videos, tutorials, Pinterest. You Tube, with lots of techniques which make everything very confusing. This also takes you to procrastination. We spend our time “learning” so we don’t have to “create”.

Follow only two people/experts that match your style and you really like (just two!).

I don’t know what materials & tools I need ..

You are going to need a few tools to start with as well as some basic materials. You can start with very little investment, so here is a basic list:

For painting furniture:

– Sand paper in different grit sizes. The larger the grit size, the smoother the sandpaper.

– A set of screwdrivers and Allen keys to fix legs, drawers and tops.

– 3 Good quality paint brushes in different sizes.

– 2 not so good quality paint brushes (for priming).

– A round brush for the wax (although you can also use a cotton cloth).

– Paint for Furniture, you don’t need lots of colours – see my tips about your style.

– Primer, Sealer & Wax, a good quality brand preferably the same as the paint.

For reupholstery (modern techniques only):

– Foams (High-density foam & reconstituted foam)

– Cutting knife, contact glue, tape measure, scissors (good ones!)

– Calico (fire retardant) – please note that you will need to comply with fire regulations

– Cotton or polyester wadding

– Heavy duty upholstery staple gun, staples in different depths, wooden mallet, ripping chisel,

– Tack hammer & tack lifter, tacks (Improved & fine in different sizes)

– Upholstery nails & braids, Upholstery fabrics

Once you have mastered the first techniques, you can buy more tools and materials like a sanding machine .. but the ones above are enough to start with.

Rescue, Repair, Reuse and Rethink 

√ Tips: 

For furniture paint, I recommend Autentico Vintage or Autentico Versante Superior Eggshell chalk paints. This is a great quality paint, water based with very low levels of VOC and free from harmful additives which can be used on children’s furniture.  It is easy to apply and will stick to any surface with fantastic results, great to obtain a distressed finish. If you are in London, you can buy Autentico Paint from us.  They also provide a primer, a sealer and a fabulous range of waxes as well as decorative mediums and finishes.

You can buy a good quality Upholstery kit online. Buy a tool box to keep everything organised.

I don’t have a workshop

This one is a bit more tricky to resolve without spending a few pennies. If your flat or house is super tiny or you share with other people you may actually have no space. Depending on what you are planning to upcycle you may need a workshop. But you still have a few options!

– Your neighbour’s garage

– Someone’s storage room

– Your loft or attic (if you are just starting you won’t need much there apart from keeping it clean, once you start making some money you can decide if you need to do some work to it for insulation)

– A shed, again you can consider if buying a shed is a good investment once you start making some money

– Share a workshop with someone

– Rent a small unit in a business centre or an industrial area (where I am based the smallest units go for £400 per month, but they are all taken!)

– If you are only working on commissions, you can do these at your client’s house. Take plastic covers so you don’t damage their floors, clean everything after you have finished. I have done a few like these and they work very well, also because the client doesn’t need to deliver anything to you.

√ Tips: 

Keep your working area clean & tidy at all times. Put things away when you finish but not too hidden away that it makes it a pain to start again. If you see a mess when you come back to your workspace and you have to spend an hour sorting things out you will never start again. Use plastic covers to avoid unwanted drops of paint or sand or staples.

Use labelled storage boxes so things are easy to find. Make a list of what you have so you always have enough stock of everything. If you are working at midnight you can’t run to the shop to buy more staples!

Where to buy the oldies …

We live in a country of car boot sales, market fairs, and charity shops. There are plenty of places. You just have to search and, quite likely, to drive outside London to find cheaper options. Ebay and Preloved are also good sources of vintage furniture. You can use Anyvan to get them deliver to you at a reasonable price.

Look around the corner in skips and bins. You will be surprised!

I will be writing a post about my favorite places .. hopefully soon!

I don’t have a website, I don’t have any clients, I don’t know how to sell

First of all, think about WHO your ideal client is. Write down everything that comes to mind: where they shop, how/where they live, what they wear, where they go out for lunch / dinner,  how much disposable income they have, what they like.

Design a brand that identifies with your ideal client – this can be done with a combination of colours & fonts. You don’t need anything else for now. You can make your own logo with an application like Canva, or just to go Fiverr and get one done for eh .. a fiver? Once you start earning moneys you can hire a creative designer to make a fancy one for you.

If you don’t have a website, you can create one easily in a free platform. I find WordPress (.com) the easiest, but there are many other sites. You can use a blog style to post about your projects, how you work and your finished creations. Again, if your technical skills are not that good, you can get a WordPress blog done in Fiverr. Or ask a friend (don’t forget to give something back !).

You can also start selling on platforms like Bigcartel, Etsy or Ebay. I am not so keen on having only a Facebook page for two reasons: it is not under your control and you don’t have any way of keeping your clients or potential clients information, but it is a good way to invite all your friends & family to see your new & wonderful creations and getting a bit of feedback from them.

Make sure you have a system to collect your prospects and client’s email addresses (for example Mailchimp or ConvertKit) so you can send them newsletters and other useful information.

Get some business cards, including your new brand, logo and contact info. I would add any photos of your finished products just yet, as you may find your style changes in a few months ..

√ Tips: 

Contact some independent local businesses to see if they would like to display some of your products (cafes & bars, book shops). If you are painting furniture for children’s rooms go where the mums go. Attend a few market fairs, not my best hobby, but they could work too.

And just go for it.

There is obviously much more to it  … but this is a good start to decide if you are ready to set up your own upcycling business.

I guess you have many questions … starting a new business is not an easy task. How quickly could you move forward if you had a simple, creative & easy to use plan to help you answer all these questions?

I am not too keen in writing a business plan for the sake of it, also a business plan doesn’t guarantee that your business is going to be successful, but whatever your views are about business plans you really need a PLAN if you want to create a successful business.

So here it is,  my easy to use guide to help you plan your upcycling business.


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  • veena

    6th November 2015

    Great blogpost! And it was an absolute delight to learn from you this morning! Speak soon!

    • igoodhew

      10th November 2015

      Thank you Veena! I am glad you liked it.

  • Hannah

    5th December 2015

    Great article – just what I needed. Please could you send me the free report on how to set up an upcycling business? Many thanks, Hannah

    • igoodhew

      8th December 2015

      Hi Hannah, thanks for your comment! It will be ready for downloading at the end of the week. I will let you know!

    • igoodhew

      11th December 2015

      Hi Hannah, the report is ready! If you would like to download it please check this same post and you will receive it in your inbox!

  • Haini

    12th May 2016


    Great post. Just what I needed as I already started my Upcycled Business about
    a year now but it is not doing well as I supposed I didn’t do much research on
    what style and target market I am targeting.

    Therefore, I would very much appreciate if you could send me the free report
    and business guides on Upcycled Business.

    Thank you.


    • igoodhew

      16th May 2016

      Hello Haini,

      Thanks very much for your comment! Happy to see your business is now doing well.
      You can download the report directly on this website, just go to the top corner and enter your email address and you will receive the free guide. Or just follow this link:

      Once you have been through it, please let me know if there is anything I can help you with!

      Kind regards

  • Julia

    4th July 2016

    Wow- this is such a useful blogpost! I’m interested in starting to upcycle furniture to sell online (not a proper business, just to earn a little money during my gap year) and this is really helpful to give an idea of what I need to think about to get started.

  • Gillian

    12th July 2016

    I was thinking about setting up a business once my met leave comes to an end. I have seen a few people decoupaging furniture with large prints of art (eg fornasetti) and was wondering how this works copyright wise. Also, for upholstery (I have a couple of stools is like to cover and sell) how do you go about getting the flame retardant labels and confirmation that your material and fillings are up to atandard? Many thanks, this is a great and very helpful article 🙂

  • Gina

    26th September 2016

    Thank you Inma. The guide is very informative but like Gillian (post July 12,2016), I’m unsure of the rules governing the selling of upholstered furniture. I’ve contacted my local Trading Standards office to see if they can explain things in uncomplicated terminology but they haven’t been able to help so far. I’m a creative pensioner (with a fabric addiction) and I’ve finally got over that feeling that my things aren’t as good as everyone else’s. Although I don’t envisage selling on any large scale, it would be great if I could sell on a few pieces. There seems to be loads of people on various websites doing this, so I guess there must be a solution to the fire safety situation. I’d be very grateful for some advice. Regards.

    • igoodhew

      27th September 2016

      Hi Gina, thanks very much for your question. I replied to Gillian by email so my apologies this wasn’t in the comments. The following is what I do based on my research and the regulations I need to follow, by all means please do check other sources if you are planning to make something different.
      1. I only teach modern upholstery, that means that for both the footstool class and the upcycling class, we remove all the old contents and replace them with new materials.
      2. I only buy supplies from certified sources, i.e. the foams are certified as fire retardant and the calico is a special fire retardant calico. Most new upholstery fabrics are also fire retardant, you can check this with the manufacturer.
      3. If you are planning to sell your furniture, you need to have the right labels. These must indicate exactly if the materials comply with fire retardant regulations (which should do as per above) or if you have used a material which you don’t know about you should also indicate this.
      I only use fire retardant materials, so if you were to use something that is not, I would definetly research what sort of label you need to add to your products so the consumer is aware of the risks.
      I hope this helps!
      — Inma.

  • Nina Loncarevic

    13th April 2017

    Hi! I really enjoyed this, very encouraging!

    I’m currently in the process of writing a business plan and am interested: how big of a space in m2 do you recommend? For a small start, say for a working crew of 4 of us. Doing mostly furniture upcycling and repair. I hope I gave good enough specification…


  • Angie

    2nd May 2017

    Thanks for the amazing advice and the swift kick in the butt!

  • Emily

    4th May 2017


    Can you please pop me an email so that i have your email address? I am interested in starting my own little business when i am on maternity leave and would love your advice if you would be so kind!

    Thank you


    • igoodhew

      10th May 2017

      Hi Emily,
      this is my email address:
      If you download any of the free resources or enter your email address in the pop up box, you will be added to the mailing list. I send lots of tips and valuable emails regularly.
      I hope to see you inside!

  • louisa

    22nd April 2018


    I’m new to this are there any regulations in selling upcycled furniture? I know when i volunteered in a store selling furniture they had to have the fire label on does this apply to upcycled furniture too?

  • Kali-Ann Gills

    14th April 2019

    Fantastic information.
    I have finally got up the courage to go for it I have thought long and hard about the style of the pieces I want to produce; i finally settled on returning to a far more glamorous era the art deco and art Nouveau periods. I want my pieces to reflect class and opulence using pearl colours and sumptuous fabrics. BTW does anyone know where I can get hold of a good cordless paint spray gun?

    Thanks again for the info

    Kind and warm regards
    Kali-Ann Gills

  • Kia

    6th September 2019

    Thanks so much for writing this post. Its ticked all of the boxes i had unticked in my mind about how to launch my upcycling business in every way i can!

  • Siobhan

    29th August 2020

    Great post – I wonder where you find the energy. I have three children under 15. One under 2.
    I love love love up cycling furniture!
    I would love it to be my main business. I, like you have a full time job which is now working from home – finish about 2:30, like you – have children at home all the time at the moment at least. So very very busy, but this is my calling. There are other things I like but I am good at this. I have only really done it for my own home with the exception of a couple of pieces.

    I will need to get a shed for sure. We live in a small cottage, so no extra room.
    Any information on managing your time would be great.