FINDING CUSTOMERS, WHO IS GOING TO BUY FROM YOU?

finding customers

It is not a sarcastic question … Who is going to buy from you? How do you keep finding customers? This is one of the most important steps you need to work on when starting a new product or idea.  Even if you are already running your own little empire, it is a good exercise to step…

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A WOMAN AND HER CREATIVE BUSINESS

creative business

Nobody wakes up one day and thinks “I am going to start a creative business, working 60 hours a week – including nap times & late evenings – to make little money, to stand in the freezing cold during market fairs, to work my brains off to understand how social media works whilst I try to sell my beautiful…

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SMALL BUSINESS SATURDAY – WHAT CAN YOU DO? #SmallBizSatUK #SmallBusinessSaturday

Small Business Saturday is taking place on Saturday, 6th of December and it is meant to be one of the busiest shopping days of the year. The aim of Small Business Saturday is to promote the benefits of shopping locally and help small businesses build longer term trade by attracting new customers from the local…

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WHY BRANDING IS IMPORTANT

Last Friday, we launched our new branding! Thanks to the super talented Dutchscot we now have new branding, printed materials and super fab promotional objects (you can see some of them in this post). As the branding changed, I also reworked our services proposition which now describe, with a clearer message, what we offer at the…

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HOW TO PLAN A STAND (MAKEGOOD FESTIVAL)

A year ago I joined the School for Creative Startups programme. I had just got the new premises in Battersea and I was ready to work on my business and make it a success. I had visited the S4SC during their showcase at Somerset house and had pitched my business idea to Doug Richard. I was…

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MAKING RESOLUTIONS vs SETTING GOALS

The Christmas holidays have come to an end. After a few days of great celebrations we must go back to normal. But also come the good purposes for this New Year.   With the beginning of each year a list of good intentions is made, having short and long-term resolutions are good for us. But are…

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WANT TO START A NEW CHAPTER? (GUEST POST)

Being creative is going to make you look at crafting in a perfectly non crafty way.  Embroidery is not just for cushions, & knitting is not just for scarfs. You must practice and play.  That’s what I did, & its turned me from someone who doesn’t even own a sewing kit, into a keen amateur embroiderer…

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BEHIND THE SCENES

Maybe one day you reach a big milestone, for us it was when we reached  600 fans in Facebook. It wasn’t easy. I would like to take some time to summarise all the things we had been working on. If you are running a business like mine, these are some of the “things” you need, maybe…

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THE BEGINNING … AND THE WHY

I have decided to start my blog about my love for crafts and therefore my new business, something I never thought I would do … I worked in very demanding jobs in IT for a decade in a previous life but always loved doing arty and creative things. I grew up in an environment where things were handmade,…

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